SEO is an acronym that stands for search engine optimization. For WordPress beginners, this might be a relatively foreign term, but one you need to get acquainted with fast. Starting a website using WordPress is as easy as it is cheap. But that is not all there is to owning a website. As a website owner, you also need to ensure that people visit your site. There are many ways to achieve this, but perhaps the most important one is getting highly ranked by search engines. This is why search engine optimization is invaluable to you.
The method that search engines use to rank websites is fair, and it is hard for people to take advantage of it. This element of fair competition is the sole reason why deserving sites get ranked highly and why people use search engines like Google. However, there are a few things you can do to improve your rank on the search engines. It is not enough to simply populate your website with keywords: there is more to being highly ranked by search engines. Here are a few tips to help improve the rank of your newly launched site.
SEO Tips for Beginners
1. Make sure you are visible
If you want to be ranked by search engines, it only makes sense to ensure that they can find your site. Normally, WordPress makes your site invisible to search engines to give you enough time to set it up. As soon as you launch your site, it is imperative that you make it visible to search engines. To do so, you will need to log into your admin area, select settings and then click on the reading field. Then uncheck the box on the field that reads “discourage search engines from indexing this site”.
2. Have Good Content
Another important aspect of your site that plays a role in your rank is the content. One cannot overemphasize just how important it is to have high-quality content for search engine optimization. Good content ensures that traffic keeps flowing to your site and that you are ranked highly. Also, ensure that you keep adding new and interesting content to your site. It will pay off in the long run.
3. Have Friendly URLs
You might think that the URLs you use on your site are inconsequential to your ranking, but this is not true at all. Use friendly URLs on your site in order to rise through the SEO ranks. The best URLs are those that briefly describe the content of your site. This will catch the attention of readers and make it easier for the engines to rank your site. Avoid having a jumble of numbers and characters for permalinks because they will not in any way help improve your rank. Head to Settings > Permalinks and choose the “Post Name” option for optimal SEO.
4. Use Plugins
WordPress is famous for its plugins, and there are some that do help with optimization. Take advantage of these free plugins. With optimization, you need all the help you can get. Examples include:
Although search engine optimization might sound like a daunting task, it is really not that hard. There are many simple things you can do to improve your rank. Start by ensuring that you are visible to the search engines, and then have great content and friendly permalinks. Finally, use the free plug-ins on WordPress to boost your rank. You should see the change in traffic to your site soon! Leave a comment below if you have any questions and share this article with your friends if you think it helped you.